5.1 WORK HISTORY - Full Time -
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| R/GA, New York USA |
September 2006 – March 2007 |
Interaction Designer
R/GA is one of the world's leading interactive agency that specializes in delivering award-winning creative, advanced global strategies and complex software development across multiple marketing channels.
Clients - Fidelity, L'Oreal
Responsibilities
- Working with clients to understand and refine their strategy and developing content and functionality to achieve their goals.
- Collaborating with Designers and Programmers to develop a project's overall interactive structure and information architecture.
- Developing with Art Directors and Designers a project's user interface.
- Creating proposals, design documents and supplementary materials such as flow charts, interface schematics, and usability prototypes.
Senior Specialist of Interactive Marketing
OgilvyOne, the direct response division of Ogilvy & Mather Worldwide, is the world leader in CRM and interactive services. OgilvyOne helps clients attract and retain customers through direct mailings, telemarketing and online marketing, among other services. The company's full range of offerings includes consulting, creative services, strategic planning, database management, lead generation, and customer care.
Clients - B2B; IBM, SAP and KDDI / B2C; Fiat Japan / Beauty in Japan Project
Responsibilities
- Project-manage online campaign lifecycle from concept, through list creation, creative, technical development, quality assurance, testing, launch, tracking and performance measurement.
- Provide creative direction and concept for all online communications that support company branding and product promotional efforts. This responsibility includes copywriting, design and production coordination for projects such as newsletters, emails, banner ads, landing pages, review proofs and approve for production.
- Create and manage offline and online marketing campaigns with a primary focus on email marketing and marketing within the brand websites.
- Evaluate web and online capabilities and results. Use market research and data to analyze important statistics and trends. Track and analyze the competitive landscape. Make recommendations that will drive results including campaign response, click-throughs, leads and sales.
- Collaborate with creative, production and internal business units to develop overall offline (BTL) and online marketing strategies.
- Develop new online and email marketing programs to drive website usage and email database growth.
- Maintain expertise and keep informed of developments and trends in email management as well as the online marketing industry. Monitor and contribute to the company competitive edge by developing and executing best in class marketing strategies and tactics.
- Manage overall content development, maintenance, and approval of client’s websites.
| Axess International Network, Inc., Tokyo, Japan |
April 1996 – July 2001 |
Project Manger - Information Technology, System Solution (1999 – 2001)
Project Coordinator – Agency System, System Solution (1996 – 1999)
AXESS is committed to continue to support airline industry as well as travel industry by the latest IT as a leading CRS(Computer Reservation System)company in Japan.
Responsibilities
- Assisted with project management by identifying company needs and business priorities.
- Provided ongoing support and feedback for IT business projects; evaluated project results to ensure business objectives were met.
- Researched usability, interaction design methodology and CRM system.
- Worked closely with field engineers in design of web and networking; designed prototypes and created test models to verify and ensure full functionality of product.
- Executed test plans on all product areas, troubleshot and reported defects.
- Developed new business solutions for support of travel agencies; improved efficiency of operations resulted in strengthened relationship management with customer and performance of sales analysis.
- Collaborated with product teams to prioritize usability issues, design solutions and customer needs for improvement and enhancement.
- Designed user interface and software feature specifications by determining optimal usability methods.
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